AI search · GEO
Become the practice AI recommends.
Generative engine optimization earns your practice citations and recommendations inside AI-generated answers. For a functional medicine practice, it is the new front door.
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- Microsoft Copilot
How AI chooses
AI cites what it can verify.
When an assistant recommends a practitioner, it weighs three questions. Does it know who you are? Can it quote you? Do other trusted sources agree? We build all three.
Be unmistakable
One consistent identity for your practice and each practitioner across your site, Google, Healthgrades, professional directories and social profiles, tied together with structured data.
Be quotable
Pages built around direct answers, clear definitions, named credentials and dated clinical review, so a model can lift a sentence and attribute it to you.
Be confirmed
Reviews, local press, podcast appearances and directory listings that independently say what your site says. Agreement across sources earns the recommendation.
Measurement
We track the prompts your patients use.
Each month we run a fixed set of patient-style prompts for your conditions and service area across five engines. We record whether your practice is named, cited or absent, and who appears instead.
That gives you a citation-share trendline beside your Google rankings and calls, so AI visibility is reported as a number. The method is explained in our GEO guide for medical practices.
Is GEO the same as AEO?
They overlap. Answer engine optimization (AEO) usually means structuring content so engines can lift a direct answer, as in featured snippets and voice results. GEO covers that and also the signals generative AI uses to decide which businesses to name and cite. We use both terms for the same program.
Do I still need traditional SEO if I invest in GEO?
Yes. Google AI Overviews draw on Google's search index, and assistants with web search draw on search results. Pages that are not indexed, fast and clearly structured are rarely cited. Every Brightex plan includes SEO and GEO together for that reason.
Can you guarantee that ChatGPT will recommend my practice?
No one can guarantee a specific AI answer, because the platforms control their output. What we commit to is the work that measurably raises citation share and the reporting that shows it. The Accelerator program's 90-day guarantee is tied to targets agreed in your plan.
Private audit
See what AI says about your practice today.
A recorded walkthrough of how five AI engines and Google present your practice against your top three local competitors. No cost and no obligation.